Bala is a Senior Consultant, at ICIS Consulting and focuses on the Petrochemical Intermediates chain in Asia, primarily on Ethylene and Propylene based derivatives. He is a chemical engineer with a Global MBA in marketing and comes with over 9 years of rich and varied experience leading several Strategic Research & Consulting engagements for multiple MNCs, ranging from Competitive intelligence to Market entry, Business Planning, Financial modelling and Business / Project feasibility. He possesses a good understanding of the petrochemical value chain as well as outlook for several end-use sectors for Petrochemicals including Energy, Automotive, Electronics, and Mining etc. Prior to ICIS consulting, Bala worked at Frost & Sullivan, within the Chemicals & Materials vertical, leading single-client consulting projects for several chemicals / specialty chemicals across Asia Pacific.
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