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Dr Kosin Wutticharoenwong

Strategic Marketing Director
Honeywell UOP

Kosin Wutticharoenwong is the Asia Pacific Strategic Marketing Director at Honeywell UOP, a leading developer and licensor of technologies for the oil, gas and petrochemical industry. In this role, Kosin has responsibility to lead, manage, and direct all regional marketing related activities for Honeywell UOP. Kosin works with global and regional line of business to identify and execute the growth strategy for the business. Kosin leads growth strategy development through the use of Voice of Customer (VOC) discussion to discern customer segments,economic [willingness to pay and cost to serve] and competitive dynamics, then enabling tailoring of distinctive value proposition and pricing strategies for the region. Kosin joined Honeywell in February 2014 as the PMT (Performance Material and Technologies) Strategic Marketing Manager for South East Asia with similar responsibility for Honeywell Advanced Material (AM) business. Previously, Kosin held a number of roles with increasing responsibility within PTT Global Chemical (PTTGC), an ASEAN leading petrochemical and refinery group, with most recent role as the Sales and Marketing Director at Myriant Corporation, the Boston-based subsidiary of PTTGC where he oversaw sales and market development of new business in Asia for the company.

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